Wednesday 25 February 2015

Weekly new and digital media story 1

http://www.standard.co.uk/business/media/roy-greenslade-our-national-newspapers-are-no-longer-willing-to-toe-a-political-party-line-10008667.html

Roy Greenslade: Our national newspapers are no longer willing to toe a political party line




With 100 days to go to the general election, the Sun set out what it called “our demands... the key policies we want to deliver success to Britain”.

Given that newspaper’s track record, most of the demands were unsurprising: clear the deficit, limit immigration, reform the NHS, cut welfare handouts, stop defence cuts, dig for shale gas, prune the BBC, and take the axe to foreign aid.

This was the assertion of its values and policies as distinct from the values and policies of a specific party, a change from typically adapting their views to support one.

The national press has become more genuinely independent of party than at any time since the Second World War. The formal links have been broken, and their allegiance is no longer assured.

Newspapers have turned on politicians as a breed, encouraging public cynicism towards politics itself.

With newspapers becoming hypercritical of both politics and parties, it is feasible to argue that they have encouraged their audiences to turn on the mainstream parties and what are often disparagingly referred to as “professional politicians”.


The article argues that newspapers are now becoming less bias in that they are no longer being favourable towards certain parties, the Sun previously being famous for its promotion of the Conservative party. This suggests that newspapers are becoming more liberal and are offering us less impartial news when it comes to elections and politics.




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