Tuesday 30 September 2014

Weekly new digital media story

Pornhub launches record label 'Pornhub Records'

http://www.independent.co.uk/arts-entertainment/music/news/pornhub-launches-record-label-pornhub-records-9754692.html


Pornhub has smoved into the music industry, announcing its own record label and beginning the search for an official "anthem", seeking acts aimed at an adult audience.

"We've always seen a strong music presence from the beginning of Pornhub," head of PR and marketing Matt Blake told Billboard. "Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them."

The site has already been used by artists to release music, as popular American rapper Coolio returned after a long absence by releasing his song's "take it to the hub" video through the site. As well as established artists the site is now also clearly looking to find and promote their own talent.


In my opinion this news story clearly highlights the power of new and digital media, as a site like pornhub has gained the power through the internet to now be able to launch a record label and move into a new aspect of the media in the music industry. Without new and digital media not only would pornhub not exist, but it would have no where near the capacity to launch a record label, something only the internet has made possible.

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