Tuesday 27 January 2015

Institution case study: News Corporation

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last five years for any reason?
  • The Sun
  • The Times
  • Sunday Times
  • Press Association
  • Foxtel
  • Fox Broadcasting Company (Fox), a US broadcast television network
  • MyNetworkTV, a US broadcast television network
  • Fox Television Stations, a group of owned and operated Fox television stations
  • Saeta TV Channel 10, channel of Uruguay
  • ITV plc (7.5%), a British broadcast television network and the UK's largest advertising revenue based broadcaster
  • BSkyB, United Kingdom & Ireland (39.1% holding). In practice, a controlling interest.

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)

New and digital media has negatively impacted all of Newscorps brands. The prevalence of easily accessible news online for free has fuelled the decline of the newspaper industry in general as broadsheets no longer sell as a result, leading to titles such as The Sun and The Time continuously making losses.

These losses have forced Newscorp titles like The Sun to go behind a pay wall in an attempt to regain revenue through online subscriptions, however even The Sun's 225,000 subscriptions can not make up for the decline in broadsheet sales.

Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

Traditional media institutions are being forced to adapt to new and digital media as it is now the dominant and most popular platform. If traditional media institutions do not adapt, they will inevitably go bust and continue to lose money as there is very little money outside new and digital media in the modern era, highlighted by the constant losses made by newspaper companies.

Overall news institutions are not adapting to the challenge posed by new and digital media very well because it is not the change in platform that is necessarily the problem. It is the ability to access free news on websites such as the BBC that is killing newspapers, even if they make the switch to new and digital media proven by the Sun still making losses despite 250,000 subscribers. 

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