Facebook set to host content for news publishers
New York Times, BuzzFeed and National Geographic in the frame for deals to let publishers share revenues from advertising around their stories on the social network
Facebook has become a major driver of traffic to news websites in recent years, but now the social network is making a play to host some of that content on its own site, and give its publishers a share of the advertising revenues.
The New York Times reported that Facebook has been in talks with “half a dozen” news publishers over its plans, naming BuzzFeed, National Geographic and the New York Times itself as three of the likely candidates.
Its report says a trial could begin in the next few months, with news stories hosted on Facebook so that users would not have to click links to read them on external websites.
In my opinion the integration of social media and newspapers again highlights the inevitable move from broadsheets to completely online as institutions realise that revenue is only sustainable through utilising new media, and broadsheets are no longer economically sustainable.
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