Tuesday 24 March 2015

Weekly new and digital media story 42

Salma Hayek praises social media's 'peaceful revolution' for women

Actor says Facebook and Twitter have helped tackle issues such as domestic violence and age discrimination - and takes her first selfie.

Salma Hayek taking her first selfie at Ad Week Europe

Salma Hayek has made her Facebook and Twitter debut – and taken her first selfie – while describing the “peaceful revolution” on social media that has enabled women to tackle problems such as age and body image stereotyping in advertising.

“You cannot deny it is a very important part of today,” she said.
Hayek said that the rise of social media has given consumers a voice which has enabled a “peaceful revolution”.
“This is the strength of technology, everybody gets to have a voice,” she said. “People have regained some power, there is a lot of hope in that. I feel many times people in power, in big corporations, dictate which way we go. It is like a peaceful revolution.”
She said that female consumers of all ages have become empowered, opening up a rethink on the traditional use of young, very thin models to advertise products.
This story links to feminism and the idea that new and digital media has empowered women are helped achieve equality through giving women a voice on social networks and other sites. I do agree that social media has provided women with a platform to express their views which was previously unavailable to them, making it much harder to get female opinions across due to the male dominated media.

No comments:

Post a Comment