Digital giants get bigger at the expense of the small blog sites
The growth of companies such as BuzzFeed, Gawker, Mashable and Vice Media could crush independent journalistic enterprise
The article highlights the way in which big institutions such as AOL have been recently buying off their smaller competition or making ‘investments’. It also states how channels and media outlets online such as buzz feed are experiencing increases in profit. The rest of the article outlines how there has been in recent times and emergence of profitable user generated content on websites such as YouTube.
In my opinion this again highlights the power of the big media giants and their ability to simply buy off their competition meaning that they keep their customers and a majority of the revenue available, meaning that it is very difficult for any new smaller companies to emerge.
In my opinion this again highlights the power of the big media giants and their ability to simply buy off their competition meaning that they keep their customers and a majority of the revenue available, meaning that it is very difficult for any new smaller companies to emerge.
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