Does the Sun really speak to more people than Russell Brand?
The Sun has stepped up its attacks on Russell Brand in recent days but in many ways the comedian is now much more influential than the paper
The Sun newspaper has run two front pages this week attacking comedian and political activist Russell Brand, but is it really controlling the public debate any more?
The Sun sells 1.9m newspapers a day, according to the latest ABC figures from November. This is considerably more than the 48,000 copies Brand’s latest book, Revolution, had sold up to 22 November, according to Nielsen.
However, Brand dwarfs the paper’s reach on the majority of the world’s favourite social media sites. He has 8.6 million Twitter followers, which is 13 times more than the Sun. He also has 1.2 million more Facebook followers.
While the Sun’s most viewed video on YouTube, Page 3: the women you’d love your woman to be like, got 4.5m views, Brand took 5.7m for his interview of the Westboro Baptist church.
In terms of regular viewers, the comedian has nearly 100 times more subscribers to his channel, where he hosts his video series The Trews,than the Sun.
This highlights the power that celebrities can gain through social media in that they have the ability to take on a major news institution due to the amount of followers he has on twitter.
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