Alvarado's theory categorises non white characters in the media as 4 representations:
- Exotic
- Dangerous
- Humorous
- Pitied
Franz Fanon's theory theorises black people "putting on the white mask" when talking about representation of blacks in society. He spoke about infantilize, primitivilize, decivilize and essentialize.
Edward Said's theory challenges the concept or the the difference between the east and west with the east and west being civilized and the uncivilized, with the concept of 'them and us'.
2) Watch the opening of Yasmin (2004) again. Does it offer a positive or negative view of British Muslims? To what extent does it reinforce or challenge Edward Said's theory of Orientalism - that the west is superior to the exotic or uncivilised east?
The clip does offers a partly negative representations it shows one of the characters being very uncivilized where he is eating peanut butter directly out of the jar and also his dirty clothing. Similarly the clear disrespect shown by the main character towards her religion can provide a negative representation of Muslims as she takes off her hijab.
In contrast it can be argued that the main character provides us with a very identifiable character as she tries to break free from her religious barriers and be a part of western society.
3) Finally, choose THREE clips for EACH of the theorists and explain how you could apply that theory to the clip. Pick a selection of clips on YouTube from TV, film, music video or advertising and embed them in your blog before writing your analysis under each clip. Note: this means you need NINE clips in total on this blogpost.
FANNON:
ALVARADO:
SAID:
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