Mail Online soars past 200m monthly browsers as newspaper sites bounce back
Mail Online powered past 200 million monthly unique browsers for the first time in January.
The Daily Mail website’s monthly traffic increased to 224,934,062, an 18.7% increase on the previous month, according to the the latest Audit Bureau of Circulations figures published on Thursday.
It remained comfortably the most popular UK newspaper website, with its daily traffic rising by 13.9% month on month to 13,949,793 daily unique browsers.
All the other national newspaper websites recorded gains after the traditional December traffic lull, with stories such as the Charlie Hebdo attack helping drive traffic.#
These figures highlight the inevitabile transition of newspapers to completely online as views of online articles continue to increase whereas broadsheet sales continue to decline. The fact that figures dramatically increased after the Charlie Hebdo attacks showed that people now use the internet to find out about news stories.
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