YouTube Kids app launches in the US for Android and iOS
Standalone app is free and ad-supported, offering a mixture of TV shows, educational videos, music and child-friendly vloggers
YouTube is launching a separate app for children which will filter out inappropriate content, hide comments on videos and which will not allow them to register and log in to its service.
The YouTube Kids app launches today in the US for Android and for iOS devices, and the company intends to roll it out elsewhere in the future. The app will be free and funded by advertising, although YouTube says it will be carefully screening ads to ensure they are appropriate for children.
“Parents have been asking us for years to build a friendlier version of YouTube for families,” product manager Shimrit Ben-Yair told the Guardian, citing data showing that while YouTube’s overall viewing time grew by 50% in 2014, this rose to 200% for “family entertainment” content.
This new app from youtube targeted at children highlights the digital age we are now living in as children are now even being targeted for digital products as children are now using digital products in infancy,
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